Digital marketing has certainly become the focus in most if not all marketing budgets, but print still has a place in larger campaigns.
We just completed a rack brochure print job for New Orleans' Own DUKES of Dixieland. We designed the brochure and worked with a local New Orleans company, MPress, who printed and delivered 25,000 brochures for distribution in the Greater New Orleans area.
With the use of several QR codes in the brochure, we are able to let the audience choose what content they would like to learn more about. Panels in the brochure highlight About the Band, Symphony Performances, Reviews, Discography and Videography. Each of these sections have QR code links to the full listings on the DUKES website. They're celebrating their 50th Anniversary in 2024, so there's a lot of content and history to share.
We've also added a convenient QR code on the front panel that guides visitors to the Steamboat NATCHEZ "Book a Jazz Tour" web page. All of the QR codes are trackable and the data will be shared with the Steamboat NATCHEZ team.
I Design has a lot of history too. We've been designing printed marketing materials since our founding in 2001. We love combining print and digital marketing and working with great clients like DUKES Producer/Manager John Shoup.
