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We just finished the "Save the Date" HTML email, self-mailing postcard, and logo for the New Orleans Botanical Garden's Magic in the Moonlight event for 2020. Some of the elements in the email led me to compile a simple list of do's and don'ts for those of you that use Mailchimp, Constant Contact or some other HTML email editor. 

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1800s styling combined with modern graphic elements

The New Orleans Steamboat Company (NOSC), proprietors of the iconic Steamboat NATCHEZ, have added another vessel to their roster. The Riverboat CITY of NEW ORLEANS (RCONO) will begin service soon, and I was very excited to do the logo design and style guide.

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logo design iconLogos come in all shapes and sizes, but not all logo files are created equally. Many companies are in a rush to complete their logo as it's one of the first items needed when starting a business. But your logo is a very important investment in your business, and a good logo will not only enhance your image — it will also save you money in the long run.

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I was designing a logo for a client a while back and the main concern he expressed when viewing the proof was that "my business does more than that." I had to explain to him that one of the main purposes of the logo is to brand his business by creating a consistent image.

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Gray Line tours needed new artwork for the outside of their tour buses. The busses were completely wrapped in a photo design featuring some artwork I did along with pictures of some of their tour locations. Unfortunately, new advertising laws were passed soon after they decorated the busses and they had to strip all of the artwork off, leaving the busses bare as a baby in his birthday suit. Needless to say, plain white tour busses were not good for business.

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I just recently worked with Teddy Brennan and Bridget Brennan Tyrell on a new logo for Ted Brennan's Decatur Restaurant. They showed me one of the original menus from Brennan's that featured a French Quarter lightpost on the front (pre rooster days). I worked with them on a few options and we all agreed on the version below. The new logo takes a historic design and gives it some modern touches.

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