Case Studies

Anatomy of a logo design

logo design iconLogos come in all shapes and sizes, but not all logo files are created equally. Many companies are in a rush to complete their logo as it's one of the first items needed when starting a business. But your logo is a very important investment in your business, and a good logo will not only enhance your image — it will also save you money in the long run.

A well executed logo file should: 

  • Not use strokes - strokes in digital files can sometimes scale improperly when imported into different software applications
  • Not have white areas - any area defined as white can create issues when used in certain types of reproduction, e.g., embroidery and silk-screening
  • Not contain fonts - All fonts should be converted to outlines
  • Use unique elements (no clipart)
  • Be provided in various file formats including AI, EPS and JPEG

A properly created logo file takes more time, but that extra time will save you headaches and money when sharing and reproducing your logo in different types of media.