White Space is Your Friend

used car adI have some clients (who will remain nameless) that like to fill every bit of space they have available with something – text, pics, stars, banners – anything but white space. I guess they believe that they're paying for the space, especially if it's an ad, so they might as well get as much out of it as possible. But I can assure you, that white space is your friend. When a print design, or a even a web page or app page are crowded with elements, it looks crowded. It looks messy. It looks like something a used car salesman would do in a newspaper ad. Okay for showing lots of information about lots of cars, but not very elegant or professional looking.

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Home Page Image Slider Tips

METTON image sliderIn my last news article, Does Your website Need a Hero Image?, I questioned whether following this layout trend was absolutely necessary. But I also mentioned that most of my new sites utilize photo sliders on the home page. So, if you're going to use a hero image or a big image slider on your home page, think about how it should look and work. Here are some basic rules to consider.

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Does Your Website Need a Hero Image?

im a heroTake a look at almost any newer website design on the Internet today and there's a great chance you'll see a giant photo or a huge photo slider on the home page. Just like fashion, architecture, and other industries, web design follows trends. People see other sites and they want their site to look the same. They go to seminars where "professionals" tell them "your site must have an enormous photo on the home page." 

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Calm Technology In The Era of Experience Design

From Adobe Creative Cloud blog story by  Sheena Lyonnais

Technology is intrusive. It beeps, buzzes and flashes, constantly trying to get our attention. It interrupts us when we’re eating dinner with our loved ones and pushes notifications at us until it succeeds in completely stealing our conversation away. We’re in relationships with our devices and they don’t want us to forget about it. They nag and they nip, shouting about their newest innovations while others flash their latest features at us, tempting us with their flirtation. Our eyes wander to what’s next whether we want them to or not, and before we know it we can barely breathe over the clatter.

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In-House Photographer Hard at Work

Liz at SSR

I Design also does photography. Here's Liz (my wife) taking a break from weddings by shooting equpiment and trucks for one of my clients. My only direction, "make 'em look skinny!"

Retro Design in a Modern Layout

Crescent Palms Motel websiteI've just published a new website for the Crescent Palms Motel located off Broad Street on Martin Luther King Boulevard. The property has a ton of rich history which you can read about on the site, so if you're ever in the neighborhood, drive by and check it out. You can also view photo galleries of the newly renovated property and the original Mason's Motel.

I designed the original site in 2008 and it served them well for seven years. Like the original, the updated site features a vintage sixties layout using architectural elements and colors from the renovated motel. Other graphic assets include an animated neon sign graphic, a large panning photo slider, and a nice retro headline font. The vintage design is wrapped in a modern layout that features a sticky header, mobile only nav buttons, and integrations for Tripadvisor and Expedia content.

Check it out here.

Steamboat NATCHEZ Turns 40

Natchez turns 40Happy birthday to the Steamboat NATCHEZ--40 years and still going strong!

The New Orleans Steamboat Company gave I Design its first job back on February 4, 2001 and it continues to be one of my best clients to this day. I enjoyed designing some materials for their celebration including invitations for an event, signs, a program and some magazine and newspaper ads.

I love working for a true New Orleans treasure and I'm looking forward to the next 40 years!

For a little lagniappe here's a nice article written by my friend, AP writer Cain Burdeau.

I Design Works with Iconic New Orleans Restaurant to Bring Back Original Logo

I just recently worked with Teddy Brennan and Bridget Brennan Tyrell on a new logo for Ted Brennan's Decatur Restaurant. They showed me one of the original menus from Brennan's that featured a French Quarter lightpost on the front (pre rooster days). I worked with them on a few options and we all agreed on the version below. The new logo takes a historic design and gives it some modern touches.

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Keep Logos Simple

I was designing a logo for a client a while back and the main concern he expressed when viewing the proof was that "my business does more than that." I had to explain to him that the purpose of the logo is to brand a business by creating a consistent image.

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